The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Signs of Love
Agency: Revolver/Will O'Rourke / Sydney + TBWA\ / Melbourne + ANZ Bank Australia / Melbourne
Client: ANZ Bank Category: Experiential & Installations / Experiential & Immersive
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London
Client: JFK Presidential Library and Museum Category: Experiential & Installations / Experiential & Immersive
Impossible Mascots
Agency: WMcCann / SÃO PAULO + MediaMonks / São Paulo
Client: Mastercard Category: Experiential & Installations / Experiential & Immersive
LIFEBOAT - The Experiment
Agency: SERVICEPLAN GERMANY / Munich
Client: Sea-Watch e.V. Category: Experiential & Installations / Experiential & Immersive
Dalí Lives
Agency: Goodby Silverstein & Partners / San Francisco
Client: The Dalí Museum Category: Experiential & Installations / Experiential & Immersive
The Toxic Flag
Agency: Impact BBDO / Dubai + Stoked Films / Beirut + OMD / Beirut + Alleycat / Beirut
Client: The Waste Management Coalition and Greenpeace Category: Experiential & Installations / Experiential & Immersive
The Cure for Chinese Restaurant Syndrome
Agency: Edelman / New York
Client: Ajinomoto Category: Media Relations
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles
Client: Monica Lewinsky Category: Media Relations
3919
Agency: BETC / Paris
Client: SIG (Service d'Information du Gouvernement) Category: Media Relations
Delivering Hope
Agency: MRM//McCann / New York
Client: United States Postal Service Category: Media Relations
GAME CHRONICLE
Agency: ENJIN TOKYO / Tokyo + BIRDMAN / Tokyo
Client: All Nippon Airways Category: UX / UI / User Experience
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London
Client: JFK Presidential Library and Museum Category: UX / UI / User Experience
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client: Donate Life California Category: Sustainable Development Goals
Price on Our Lives
Agency: McCann / New York + March for Our Lives / Parkland
Client: March For Our Lives Category: Sustainable Development Goals
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives Category: Sustainable Development Goals
Check it before it's removed
Agency: DDB Group Germany / Berlin
Client: Pink Ribbon Germany Category: Sustainable Development Goals
The E.V.A. Initiative
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Category: Sustainable Development Goals
Project Free Period
Agency: DDB Mudra Group / Mumbai
Client: Johnson & Johnson Pvt. Ltd. Category: Sustainable Development Goals
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Sustainable Development Goals
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Sustainable Development Goals
The Open Door Project
Agency: FCBIndia Advertising LLP / Gurgaon + Cumulus / GURUGRAM
Client: The Millennium School Category: Sustainable Development Goals
Edible Six Pack Rings
Agency: We Believers / New York
Client: E6PR Category: Sustainable Development Goals
Caught on Camera
Agency: Apple / Cupertino + Imposter / LA
Client: Apple Category: Stunts & Activations
Don't Retire, Kid
Agency: Arnold Worldwide / Boston
Client: Aspen Institute's Project Play Category: Stunts & Activations
Mustard Ice Cream
Agency: Fitzco / Atlanta + Sunshine Sachs / New York City
Client: French's Category: Stunts & Activations
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London
Client: JFK Presidential Library and Museum Category: Stunts & Activations
Pour Perfectly
Agency: Rethink / Toronto + Fuze Reps / Toronto + Crimson Fish / Toronto + Alter Ego / Toronto
Client: Kraft Heinz Canada Category: Stunts & Activations
The 7th Star for Germany
Agency: BBDO GmbH / Berlin + CraftWork - a brand of ad agencyservices GmbH / Duesseldorf
Client: Nike Deutschland GmbH Category: Stunts & Activations
Delivering Hope
Agency: MRM//McCann / New York
Client: United States Postal Service Category: Stunts & Activations
LoFI Beats Suicide
Agency: McCann / London + Vice UK / London + College Music / Reading + Craft/McCann / London
Client: Vice UK Category: Stunts & Activations
Eva Stories
Agency: K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv
Client: K's Galleries Category: Single Country or Region / Non-Profit / Charity
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police Category: Single Country or Region / Non-Profit / Charity
Curing Homesickness
Agency: CHE Proximity / Australia + Children's Hospitals Foundation / Sydney + Revolver/Will O'Rourke / Sydney
Client: Sydney Children's Hospitals Foundation Category: Single Country or Region / Non-Profit / Charity
A Team of One
Agency: Loong / Beijing
Client: Tencent Foundation, China Organ Donation Category: Single Country or Region / Non-Profit / Charity
The HIV+ Episodes
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: Casey House Category: Long Form Video / Campaign / Series / Episodic
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client: Tinder Category: Long Form Video / Campaign / Series / Episodic
The Book That Grew
Agency: Rothco, part of Accenture Interactive / Dublin
Client: AIB Category: Craft / Printing / Production
Hell-P
Agency: Kolle Rebbe GmbH / Hamburg
Client: Warner Music Central Europe Category: Craft / Printing / Production
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Cultural Driver
The Wall against Walls
Agency: Scholz & Friends / Berlin + Rest of the World / Austin
Client: Initiative Offene Gesellschaft e.V. + Falling Walls Foundation Category: Cultural Driver
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Cultural Driver
Still Speaking Up
Agency: Publicis / Mexico City + Starcom / Mexico City
Client: Propuesta Cívica Category: Cultural Driver
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston
Client: Santander Bank Category: Cultural Driver
Fake News TM
Agency: WAX / Calgary
Client: The Society of Professional Journalists Category: Cultural Driver
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client: Donate Life California Category: Innovation in Experiential
Award:
2020 Out of Home Merit Award
Agency:
Revolver/Will O'Rourke / Sydney + TBWA\ / Melbourne + ANZ Bank Australia / Melbourne
Client:
ANZ Bank
Title:
Signs of Love
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS_OH20_067M
Award:
2020 Out of Home Merit Award
Agency:
Digitas / Boston + Unit 9 / London
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS_OH20_068M
Award:
2020 Out of Home Merit Award
Agency:
WMcCann / SÃO PAULO + MediaMonks / São Paulo
Client:
Mastercard
Title:
Impossible Mascots
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS_OH20_069M
Award:
2020 Out of Home Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Sea-Watch e.V.
Title:
LIFEBOAT - The Experiment
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS_OH20_070M
Award:
2020 Out of Home Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
The Dalí Museum
Title:
Dalí Lives
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS_OH20_071M
Award:
2020 Out of Home Merit Award
Agency:
Impact BBDO / Dubai + Stoked Films / Beirut + OMD / Beirut + Alleycat / Beirut
Client:
The Waste Management Coalition and Greenpeace
Title:
The Toxic Flag
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS_OH20_072M
Award:
2020 Public Relations Merit Award
Agency:
Edelman / New York
Client:
Ajinomoto
Title:
The Cure for Chinese Restaurant Syndrome
Category:
Media Relations
Annual ID:
OS_PR20_029M
Award:
2020 Public Relations Merit Award
Agency:
BBDO / New York + Sanctuary / Los Angeles
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Media Relations
Annual ID:
OS_PR20_030M
Award:
2020 Public Relations Merit Award
Agency:
BETC / Paris
Client:
SIG (Service d'Information du Gouvernement)
Title:
3919
Category:
Media Relations
Annual ID:
OS_PR20_031M
Award:
2020 Public Relations Merit Award
Agency:
MRM//McCann / New York
Client:
United States Postal Service
Title:
Delivering Hope
Category:
Media Relations
Annual ID:
OS_PR20_032M
Award:
2020 Digital Craft Merit Award
Agency:
ENJIN TOKYO / Tokyo + BIRDMAN / Tokyo
Client:
All Nippon Airways
Title:
GAME CHRONICLE
Category:
UX / UI / User Experience
Annual ID:
OS_DC20_023M
Award:
2020 Digital Craft Merit Award
Agency:
Digitas / Boston + Unit 9 / London
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
UX / UI / User Experience
Annual ID:
OS_DC20_024M
Award:
2020 Sustainable Development Goals Pencil Merit Award
Agency:
McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client:
Donate Life California
Title:
Second Chances
Category:
Sustainable Development Goals
Annual ID:
OS_SD20_003M
Award:
2020 Sustainable Development Goals Pencil Merit Award
Agency:
McCann / New York + March for Our Lives / Parkland
Client:
March For Our Lives
Title:
Price on Our Lives
Category:
Sustainable Development Goals
Annual ID:
OS_SD20_004M
Award:
2020 Sustainable Development Goals Pencil Merit Award
Agency:
McCann / New York + March For Our Lives / Parkland
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Sustainable Development Goals
Annual ID:
OS_SD20_005M
Award:
2020 Sustainable Development Goals Pencil Merit Award
Agency:
DDB Group Germany / Berlin
Client:
Pink Ribbon Germany
Title:
Check it before it's removed
Category:
Sustainable Development Goals
Annual ID:
OS_SD20_006M
Award:
2020 Sustainable Development Goals Pencil Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Cars
Title:
The E.V.A. Initiative
Category:
Sustainable Development Goals
Annual ID:
OS_SD20_007M
Award:
2020 Sustainable Development Goals Pencil Merit Award
Agency:
DDB Mudra Group / Mumbai
Client:
Johnson & Johnson Pvt. Ltd.
Title:
Project Free Period
Category:
Sustainable Development Goals
Annual ID:
OS_SD20_008M
Award:
2020 Sustainable Development Goals Pencil Merit Award
Agency:
McCann / New York + Microsoft / Seattle
Client:
Microsoft
Title:
Changing the Game
Category:
Sustainable Development Goals
Annual ID:
OS_SD20_009M
Award:
2020 Sustainable Development Goals Pencil Merit Award
Agency:
Scholz & Friends / Berlin
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Sustainable Development Goals
Annual ID:
OS_SD20_010M
Award:
2020 Sustainable Development Goals Pencil Merit Award
Agency:
FCBIndia Advertising LLP / Gurgaon + Cumulus / GURUGRAM
Client:
The Millennium School
Title:
The Open Door Project
Category:
Sustainable Development Goals
Annual ID:
OS_SD20_011M
Award:
2020 Sustainable Development Goals Pencil Merit Award
Agency:
We Believers / New York
Client:
E6PR
Title:
Edible Six Pack Rings
Category:
Sustainable Development Goals
Annual ID:
OS_SD20_012M
Award:
2020 Social Media Merit Award
Agency:
Deutsch / New York
Client:
AB InBev
Title:
Car2Can
Category:
Stunts & Activations
Annual ID:
OS_SM20_081M
Award:
2020 Social Media Merit Award
Agency:
Apple / Cupertino + Imposter / LA
Client:
Apple
Title:
Caught on Camera
Category:
Stunts & Activations
Annual ID:
OS_SM20_082M
Award:
2020 Social Media Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Aspen Institute's Project Play
Title:
Don't Retire, Kid
Category:
Stunts & Activations
Annual ID:
OS_SM20_083M
Award:
2020 Social Media Merit Award
Agency:
MullenLowe / US
Client:
Burger King
Title:
Real Meals
Category:
Stunts & Activations
Annual ID:
OS_SM20_084M
Award:
2020 Social Media Merit Award
Agency:
Fitzco / Atlanta + Sunshine Sachs / New York City
Client:
French's
Title:
Mustard Ice Cream
Category:
Stunts & Activations
Annual ID:
OS_SM20_085M
Award:
2020 Social Media Merit Award
Agency:
Digitas / Boston + Unit 9 / London
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Stunts & Activations
Annual ID:
OS_SM20_086M
Award:
2020 Social Media Merit Award
Agency:
Rethink / Toronto + Fuze Reps / Toronto + Crimson Fish / Toronto + Alter Ego / Toronto
Client:
Kraft Heinz Canada
Title:
Pour Perfectly
Category:
Stunts & Activations
Annual ID:
OS_SM20_087M
Award:
2020 Social Media Merit Award
Agency:
BBDO GmbH / Berlin + CraftWork - a brand of ad agencyservices GmbH / Duesseldorf
Client:
Nike Deutschland GmbH
Title:
The 7th Star for Germany
Category:
Stunts & Activations
Annual ID:
OS_SM20_088M
Award:
2020 Social Media Merit Award
Agency:
MRM//McCann / New York
Client:
United States Postal Service
Title:
Delivering Hope
Category:
Stunts & Activations
Annual ID:
OS_SM20_089M
Award:
2020 Social Media Merit Award
Agency:
McCann / London + Vice UK / London + College Music / Reading + Craft/McCann / London
Client:
Vice UK
Title:
LoFI Beats Suicide
Category:
Stunts & Activations
Annual ID:
OS_SM20_090M
Award:
2020 Creative Effectiveness Merit Award
Agency:
K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv
Client:
K's Galleries
Title:
Eva Stories
Category:
Single Country or Region / Non-Profit / Charity
Annual ID:
OS_CE20_028M
Award:
2020 Creative Effectiveness Merit Award
Agency:
FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Single Country or Region / Non-Profit / Charity
Annual ID:
OS_CE20_029M
Award:
2020 Creative Effectiveness Merit Award
Agency:
CHE Proximity / Australia + Children's Hospitals Foundation / Sydney + Revolver/Will O'Rourke / Sydney
Client:
Sydney Children's Hospitals Foundation
Title:
Curing Homesickness
Category:
Single Country or Region / Non-Profit / Charity
Annual ID:
OS_CE20_030M
Award:
2020 Creative Effectiveness Merit Award
Agency:
Loong / Beijing
Client:
Tencent Foundation, China Organ Donation
Title:
A Team of One
Category:
Single Country or Region / Non-Profit / Charity
Annual ID:
OS_CE20_031M
Award:
2020 Branded Entertainment Merit Award
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client:
Casey House
Title:
The HIV+ Episodes
Category:
Long Form Video / Campaign / Series / Episodic
Annual ID:
OS_BE20_050M
Award:
2020 Branded Entertainment Merit Award
Agency:
72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client:
Tinder
Title:
Swipe Night
Category:
Long Form Video / Campaign / Series / Episodic
Annual ID:
OS_BE20_051M
Award:
2020 Direct Marketing Merit Award
Agency:
Rothco, part of Accenture Interactive / Dublin
Client:
AIB
Title:
The Book That Grew
Category:
Craft / Printing / Production
Annual ID:
OS_DI20_119M
Award:
2020 Direct Marketing Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Warner Music Central Europe
Title:
Hell-P
Category:
Craft / Printing / Production
Annual ID:
OS_DI20_120M
Award:
2020 Cultural Driver Merit Award
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client:
Burger King
Title:
Moldy Whopper
Category:
Cultural Driver
Annual ID:
OS_CD20_004M
Award:
2020 Cultural Driver Merit Award
Agency:
McCann / Tel Aviv + McCann Worldgroup
Client:
IKEA
Title:
ThisAbles
Category:
Cultural Driver
Annual ID:
OS_CD20_005M
Award:
2020 Cultural Driver Merit Award
Agency:
Scholz & Friends / Berlin + Rest of the World / Austin
Client:
Initiative Offene Gesellschaft e.V. + Falling Walls Foundation
Title:
The Wall against Walls
Category:
Cultural Driver
Annual ID:
OS_CD20_006M
Award:
2020 Cultural Driver Merit Award
Agency:
Leo Burnett / Moscow
Client:
Kloop Media
Title:
Koshogo
Category:
Cultural Driver
Annual ID:
OS_CD20_007M
Award:
2020 Cultural Driver Merit Award
Agency:
McCann / New York + Microsoft / Seattle
Client:
Microsoft
Title:
Changing the Game
Category:
Cultural Driver
Annual ID:
OS_CD20_008M
Award:
2020 Cultural Driver Merit Award
Agency:
Publicis / Mexico City + Starcom / Mexico City
Client:
Propuesta Cívica
Title:
Still Speaking Up
Category:
Cultural Driver
Annual ID:
OS_CD20_009M
Award:
2020 Cultural Driver Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Santander Bank
Title:
In Someone Else's Shoes
Category:
Cultural Driver
Annual ID:
OS_CD20_010M
Award:
2020 Cultural Driver Merit Award
Agency:
BBDO Belgium / Brussels
Client:
State of the Arts
Title:
-60% culture
Category:
Cultural Driver
Annual ID:
OS_CD20_011M
Award:
2020 Cultural Driver Merit Award
Agency:
WAX / Calgary
Client:
The Society of Professional Journalists
Title:
Fake News TM
Category:
Cultural Driver
Annual ID:
OS_CD20_012M
Award:
2020 Experiential & Immersive Merit Award
Agency:
McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client:
Donate Life California
Title:
Second Chances
Category:
Innovation in Experiential
Annual ID:
OS_EX20_080M
